Laura Mulcahy

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Tortured poets and other stories: A masterclass in building authentic audience connection

January 13, 2025

Tortured poets and other stories: A masterclass in building authentic audience connection

Connection: Brands want to connect with people. But do they know how?

August 4, 2025

Connection: Brands want to connect with people. But do they know how?

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Laura Mulcahy

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Let's be real about Christmas

Let's be real about Christmas

Play: Liberate audiences from the mundane

Play: Liberate audiences from the mundane

Don't chase trends – go long

Don't chase trends – go long

Girl culture doesn't have an age

Girl culture doesn't have an age

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

Connection: In or out? How brands can look like insiders

Connection: In or out? How brands can look like insiders

Tortured poets and other stories: A masterclass in building authentic audience connection

Tortured poets and other stories: A masterclass in building authentic audience connection

Connection: Brands want to connect with people. But do they know how?

Connection: Brands want to connect with people. But do they know how?