Laura Mulcahy

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Laura Mulcahy

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

What sports success teaches us about brand experience

What sports success teaches us about brand experience

Make the most of macro-moments

Make the most of macro-moments

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

From insight to foresight

From insight to foresight

How fashion reflects the changing fabric of our world

How fashion reflects the changing fabric of our world