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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
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Favourite Ads
Australia and New Zealand's Top 10 Favourite Ads June 2025
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Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

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Out of Reach
An exploration in to how the access economy is changing our relationship with the things we own.
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Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

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Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
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Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

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Connection
A major study exploring how people connect to brands
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Connection

A major study exploring how people connect to brands

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Culture
Article

We don’t own, we opt in

July 22, 2025

We don’t own, we opt in

We don’t own, we opt in
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Brand
Audio

Podcast: The move to Trade Me Property

July 16, 2025

Podcast: The move to Trade Me Property

Podcast: The move to Trade Me Property
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Brand
Article

Australians are no longer chasing status, they’re just chasing stability

July 14, 2025

Australians are no longer chasing status, they’re just chasing stability

Australians are no longer chasing status, they’re just chasing stability
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Brand
Article

Progress is personal: How brands can play their part in an uncertain environment

July 7, 2025

Progress is personal: How brands can play their part in an uncertain environment

Progress is personal: How brands can play their part in an uncertain environment
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Culture
Article

Why progress today isn’t political, it’s personal

June 29, 2025

Why progress today isn’t political, it’s personal

Why progress today isn’t political, it’s personal
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Behaviour change
Article

We’re all chasing goals – but what makes them stick?

June 22, 2025

We’re all chasing goals – but what makes them stick?

We’re all chasing goals – but what makes them stick?
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Customer experience
Article

Want to build trust with AI? Make customers feel in control

June 16, 2025

Want to build trust with AI? Make customers feel in control

Want to build trust with AI? Make customers feel in control
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Article

Progress: Turning theory into practise

June 16, 2025

Progress: Turning theory into practise

Progress: Turning theory into practise
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