INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Manifesto Volume 2

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Featured

Coming soon

Play

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play

A major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Manifesto Vol 1

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Vol 1

The first volume considers how to know people at an individual, national and cultural level.

Featured

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Featured

Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Featured

Coming soon

Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

Coming soon

Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

Connection

A major study exploring how people connect to brands

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Behaviour change

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Behaviour change

When belonging sets minds against you

When belonging sets minds against you

When belonging sets minds against you

Behaviour change

When unfamiliarity sets minds against you

When unfamiliarity sets minds against you

When unfamiliarity sets minds against you

Behaviour change

When gossip sets minds against you

When gossip sets minds against you

When gossip sets minds against you

Behaviour change

When a bad experience sets minds against you

When a bad experience sets minds against you

When a bad experience sets minds against you

From insight to foresight

From insight to foresight

From insight to foresight

Behaviour change

Changing minds against you: Overcoming resistance to change

Changing minds against you: Overcoming resistance to change

Changing minds against you: Overcoming resistance to change

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.