Menu
Close
Client login →
Home
About
Our approach
Brand tracking
Insights
Our work
Events
Careers & culture
Venture studio
Contact
TRA news
Subscribe
Linkedin

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Filter by
clear all
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured
Coming soon
Out of Reach
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Read now  →
Featured
Coming soon
Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now  →
Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Read now  →
Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Read now  →
Featured
Coming soon
Favourite Ads
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon

Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

Read now  →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon

Connection

A major study exploring how people connect to brands

Read now  →
Featured
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Read now  →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Brand
Opinion

Psychological safety in a hyper-filtered world

October 6, 2023

Psychological safety in a hyper-filtered world

Psychological safety in a hyper-filtered world
Access now →
Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Brand
Opinion

Australia's Top 10 Favourite Ads of August 2023

September 25, 2023

Australia's Top 10 Favourite Ads of August 2023

Australia's Top 10 Favourite Ads of August 2023
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand
Opinion

New Zealand's Top 10 Favourite Ads of September 2023

September 25, 2023

New Zealand's Top 10 Favourite Ads of September 2023

New Zealand's Top 10 Favourite Ads of September 2023
Access now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Behaviour change
Guide

Principles of human behaviour: Guide to behavioural economics and nudges

September 13, 2023

Guide

Principles of human behaviour: Guide to behavioural economics and nudges

Principles of human behaviour: Guide to behavioural economics and nudges
Access now →
Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Culture
Opinion

Make the most of macro-moments

August 24, 2023

Make the most of macro-moments

Make the most of macro-moments
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Culture
Opinion

Fair go culture: Why fairness is important for New Zealand brands

August 22, 2023

Fair go culture: Why fairness is important for New Zealand brands

Fair go culture: Why fairness is important for New Zealand brands
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand
Opinion

Tina from Turners: A Marketing Masterclass

August 22, 2023

Tina from Turners: A Marketing Masterclass

Tina from Turners: A Marketing Masterclass
Access now →
Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Brand
Opinion

The power of belonging: Helping diverse migrants feel at home in Australia

August 8, 2023

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia
Access now →
No results found.
HomeAbout UsWhy TRA?Venture StudioInsightsTRA News
EventsBrand Tracking and StrategyCareers & CultureContactSubscribePrivacy Policy
New Zealand

Level 4, Quay Building,

106-108 Quay Street,

Britomart, Auckland 1010

+64 9 377 8129Email us here
Melbourne

The Commons,
54 Wellington St,
Collingwood VIC 3066

+61 406 482 715Email us here
Sydney

The Commons,
285A Crown St,
Surry Hills NSW 2010

+61 405 604 226Email us here
© TRA 2024
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.