INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Manifesto Volume 2

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Featured

Coming soon

Play

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play

A major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Manifesto Vol 1

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Vol 1

The first volume considers how to know people at an individual, national and cultural level.

Featured

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Featured

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Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Featured

Coming soon

Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

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Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

Featured

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Connection

A major study exploring how people connect to brands

Coming soon

Connection

A major study exploring how people connect to brands

Kiwi Code #6: Humour

January 18, 2023

Kiwi Code #6: Humour

Kiwi Code #6: Humour

Kiwi Code #1: Individuality

January 17, 2023

Kiwi Code #1: Individuality

Kiwi Code #1: Individuality

The art of telling one story well

January 11, 2023

The art of telling one story well

The art of telling one story well

Customer experience

Must-haves for human-centric CX

December 15, 2022

Must-haves for human-centric CX

Must-haves for human-centric CX

Australians or Kiwis: Who are more content?

December 10, 2022

Australians or Kiwis: Who are more content?

Australians or Kiwis: Who are more content?

How brands are tapping into wellness culture

December 7, 2022

How brands are tapping into wellness culture

How brands are tapping into wellness culture

5 principles for creating popular and effective work

December 7, 2022

5 principles for creating popular and effective work

5 principles for creating popular and effective work

The upside of uncertainty

December 6, 2022

The upside of uncertainty

The upside of uncertainty

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.