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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
Coming soon
Manifesto Volume 2
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon

Manifesto Volume 2

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now  →
Featured
Coming soon
Play
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play

A major study exploring what playfulness and humour mean to people and brands in 2024.

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Featured
Coming soon
Manifesto Vol 1
The first volume considers how to know people at an individual, national and cultural level.
Coming soon

Manifesto Vol 1

The first volume considers how to know people at an individual, national and cultural level.

Read now  →
Featured
Coming soon
Out of Reach
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured
Coming soon
Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
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Favourite Ads
Australia and New Zealand's Top 10 Favourite Ads June 2025
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Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

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Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon

Connection

A major study exploring how people connect to brands

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Australia
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Culture
Opinion

How fashion reflects the changing fabric of our world

December 5, 2022

How fashion reflects the changing fabric of our world

How fashion reflects the changing fabric of our world
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AU
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INT
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Behaviour change
Guide

Using social norms to create behaviour change

November 29, 2022

Guide

Using social norms to create behaviour change

Using social norms to create behaviour change
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Customer experience
Webinar

TRA TV Takeaways: Trust and CX

November 9, 2022

TRA TV Takeaways: Trust and CX

TRA TV Takeaways: Trust and CX
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International
NZ
International
AU
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Culture
Opinion

Staying small and growing slow

November 1, 2022

Staying small and growing slow

Staying small and growing slow
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International
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Behaviour change
Guide

Help supporters inspire others

October 26, 2022

Guide

Help supporters inspire others

Help supporters inspire others
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
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New Zealand
NZ
Behaviour change
Opinion

Mood of the nation: How marketers can navigate uncertainty

October 11, 2022

Mood of the nation: How marketers can navigate uncertainty

Mood of the nation: How marketers can navigate uncertainty
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New Zealand
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New Zealand
AU
New Zealand
INT
New Zealand
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New Zealand
NZ
Behaviour change
Report

Are you secure online? CERT NZ can help

October 5, 2022

Report

Are you secure online? CERT NZ can help

Are you secure online? CERT NZ can help
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International
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Brand
Guide

Essential Brand & Creative Metrics

September 23, 2022

Guide

Essential Brand & Creative Metrics

Essential Brand & Creative Metrics
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