In this competitive climate, can you afford to ignore those who are set against you or is it worth trying to shift their perspective? TRA is hosting an event called Changing Minds to share how brands or organisations can help shift the perspectives of those who are set against them.

Changing Minds will take you through different behaviour change principles and explore targeted behaviour change strategies based on the reasons that people may be set against you in the first place.

This event has a limited capacity, but if you think it is relevant for your brand or organisation then please register your interest below and someone from our team will be in touch.

ABOUT THE SPEAKERS

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Shaun Fitzgibbon, Managing Partner, TRA New Zealand is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.