Decoding Culture

Culture is changing. Learn how to make sense of it.

For organisations and brands, staying ahead isn’t about chasing every trend or keeping up with the algorithm. It’s about digging deeper – understanding the underlying drivers shaping culture and anticipating what’s next.

For one afternoon only, Laura Mulcahy, Head of Culture Practice at TRA, is flying from Australia to Wellington to lead an exclusive hands-on workshop on understanding culture and what’s next.

You’ll leave with:

• A simple framework for understanding culture: Learn TRA’s Me, We, All framework to make sense of cultural shifts from a human perspective.
• A way to see what’s beneath the trend: Identify the topics, themes and underlying drivers shaping consumer behaviour.
• Practical tools for your brand and organisation: Explore real-world cultural shifts and connect them to your customers, competitors, category and organisation.

Designed for marketers, brand, insights and innovation professionals, and anyone curious about understanding culture, this workshop will give you the tools and confidence to cut through the noise and turn cultural change into smarter strategic decisions.

Spaces are limited. Don’t miss your chance to join us for our final Wellington event of the year!