In partnership with the Marketing Association, TRA is presenting at the next Sunrise Session in Wellington to share our findings on what fairness means to Kiwis in 2023, and what this means for your brand or organisation.

Aotearoa New Zealand is a unique country, with our own blend of characteristics shaped by our history and identity as a nation. While we are a nation of diverse individuals, there are still some key characteristics or ‘cultural codes’ we recognise as unique to us, that unite us as a collective identity in the South Pacific.

Fairness is a concept that comes up time and time again in our cultural codes. Kiwis often nominate fairness as a key value that matters to them, and we see different dialogues around fairness crop up constantly across media, art, sport, business and beyond.

ABOUT THE SPEAKERS

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Shaun Fitzgibbon, Managing Partner, TRA New Zealand is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.