In-person presentation
August 15, 2023
9am - 10:30am NZST
Free for Marketing Association members
In-person presentation
August 15, 2023
9am - 10:30am NZST
Free for Marketing Association members
In partnership with the Marketing Association, TRA is presenting at the next Sunrise Session in Wellington to share our findings on what fairness means to Kiwis in 2023, and what this means for your brand or organisation.
Aotearoa New Zealand is a unique country, with our own blend of characteristics shaped by our history and identity as a nation. While we are a nation of diverse individuals, there are still some key characteristics or ‘cultural codes’ we recognise as unique to us, that unite us as a collective identity in the South Pacific.
Fairness is a concept that comes up time and time again in our cultural codes. Kiwis often nominate fairness as a key value that matters to them, and we see different dialogues around fairness crop up constantly across media, art, sport, business and beyond.