Gen Z thinks Millennials should stop wearing ankle socks. Everybody thinks Boomers have ruined Facebook. Gen Alpha are vain. Are these labels as true as we think they are?

Insight professionals and marketers have long known the limitations of grouping audiences by demographics. It only tells us part of the story.
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In this interactive webinar, insights thought leader Colleen Ryan will be joined by Terri Hall, Managing Partner – TRA Sydney, Mark Hobart, Managing Partner – TRA Melbourne and Andrew Gale, Head of TRA Quantitative Practice, to dive deep into the art of knowing people.

Through a presentation, panel discussion and audience Q&A, you’ll learn to think differently and challenge traditional ways of thinking.

Please note that registration for attending the webinar live is now closed. If you provide your details below, we will send you a recording of the webinar in a few business days.

ABOUT THE SPEAKERS

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Andrew is passionate about data. Highly skilled in all facets of Quantitative research, advanced analytics, market sizing and financial analysis. Extensive experience in Financial Services, FMCG, Utilities, Telecommunications, Social research and Government projects. Andrew is exceptional in providing clients with the confidence to act based on a sound understanding of the opportunities and issues they face, including the financial implications.

Mark Hobart, Managing Partner, TRA Melbourne, has over 20 years senior insights, brand and innovation experience. He has worked with some of the world’s most recognisable technology, services and FMCG brands including Vodafone, Mastercard, Mars, L’Oreal, Shell, KraftHeinz, Fonterra, Skype, Orange, Samsung, Coca-Cola, and Kimberly-Clark.

Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.