Insights

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Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured

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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Featured

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MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Featured

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

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Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Connection: How people connect to brands

A major study exploring how people connect to brands

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Australia and New Zealand's Top 10 Favourite Ads June 2025

Australia and New Zealand's Top 10 Favourite Ads June 2025

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Australia's Top 10 Favourite Ads of August 2023

Australia's Top 10 Favourite Ads of August 2023

New Zealand's Top 10 Favourite Ads of September 2023

New Zealand's Top 10 Favourite Ads of September 2023

Principles of human behaviour: Guide to behavioural economics and nudges

Guide

Principles of human behaviour: Guide to behavioural economics and nudges

Make the most of macro-moments

Make the most of macro-moments

Fair go culture: Why fairness is important for New Zealand brands

Fair go culture: Why fairness is important for New Zealand brands

Tina from Turners: A Marketing Masterclass

Tina from Turners: A Marketing Masterclass

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV