Insights

Featured

Coming soon

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

Coming soon

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

Read now →

Featured

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Read now →

Featured

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Read now →

Featured

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now →

Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Featured

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

Coming soon

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

Coming soon

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

Read now →

Featured

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Read now →

Featured

Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

Read now →

Featured

Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Connection: How people connect to brands

A major study exploring how people connect to brands

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

ME WE ALL

Interactive demo into TRA's approach to culture.

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

Watch on demand: EMOTION

Free Resource

Watch on demand: EMOTION

Physical retail media environments need to learn from market traders

Physical retail media environments need to learn from market traders

Manifesto Volume 2: Five ways to apply emotional complexity

Manifesto Volume 2: Five ways to apply emotional complexity

Download Manifesto Volume 2

Free Resource

Download Manifesto Volume 2

Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how

Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how

New Zealand's Favourite Ads December 2024

New Zealand's Favourite Ads December 2024

Beyond humour: The expansive opportunity of play

Beyond humour: The expansive opportunity of play