Menu
Close
Client login →
Home
About
Our approach
Brand tracking
Insights
Our work
Events
Careers & culture
Venture studio
Contact
TRA news
Subscribe
Linkedin
INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
Filter by
clear all
Location
New Zealand
Australia
Trans-Tasman
International
Theme
Brand
Behaviour change
Culture
Communication
Innovation
Customer experience
Content type
Article
Video
Resource
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
Read now →
Featured
Coming soon
Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon
Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Read now →
Featured
Coming soon
Manifesto Vol 2: How humans feel, think and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon
Manifesto Vol 2: How humans feel, think and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Read now →
Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
Featured
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Read now →
Featured
Coming soon
Manifesto Volume 1
The first volume considers how to know people at an individual, national and cultural level.
Coming soon
Manifesto Volume 1
The first volume considers how to know people at an individual, national and cultural level.
Read now →
Featured
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
Read now →
Featured
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Customer experience
Webinar
Watch on demand: customer experience and trust
June 22, 2022
Webinar
Watch on demand: customer experience and trust
Watch on demand: customer experience and trust
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Opinion
Who do SMEs listen to?
January 11, 2022
Who do SMEs listen to?
Who do SMEs listen to?
Access now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Brand
Opinion
Digital Marketing - Holy Grail or Sword of Damocles
January 11, 2022
Digital Marketing - Holy Grail or Sword of Damocles
Digital Marketing - Holy Grail or Sword of Damocles
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Behaviour change
Opinion
A cheat's guide to the COM-B behaviour change model
January 11, 2022
A cheat's guide to the COM-B behaviour change model
A cheat's guide to the COM-B behaviour change model
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand
Opinion
The three R’s to insist on when briefing your next campaign
July 6, 2020
The three R’s to insist on when briefing your next campaign
The three R’s to insist on when briefing your next campaign
Access now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Brand
Opinion
We still need big ideas in the age of personalisation
July 16, 2018
We still need big ideas in the age of personalisation
We still need big ideas in the age of personalisation
Access now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Behaviour change
Opinion
Why memories matter more than experiences
May 17, 2018
Why memories matter more than experiences
Why memories matter more than experiences
Access now →
International
NZ
International
AU
International
INT
International
AUS
International
NZ
Behaviour change
Opinion
The lying game
May 17, 2018
The lying game
The lying game
Access now →
Previous
Load more +
No results found.
.png)
.png)
.png)
.png)
.png)
