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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
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Featured
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Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Read now →
Featured
Coming soon
Manifesto Vol 2: How humans feel, think and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon
Manifesto Vol 2: How humans feel, think and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Read now →
Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
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Featured
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
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Featured
Coming soon
Manifesto Volume 1
The first volume considers how to know people at an individual, national and cultural level.
Coming soon
Manifesto Volume 1
The first volume considers how to know people at an individual, national and cultural level.
Read now →
Featured
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
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Featured
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
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Featured
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Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
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Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Behaviour change
Opinion
You're not crazy: Coke does taste better in a glass bottle
May 15, 2018
You're not crazy: Coke does taste better in a glass bottle
You're not crazy: Coke does taste better in a glass bottle
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Customer experience
Opinion
NZ Post on a customer centricity journey
May 14, 2018
NZ Post on a customer centricity journey
NZ Post on a customer centricity journey
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International
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Customer experience
Opinion
Putting customers first means feeling their pain
May 14, 2018
Putting customers first means feeling their pain
Putting customers first means feeling their pain
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New Zealand
NZ
New Zealand
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New Zealand
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New Zealand
NZ
Behaviour change
Opinion
The importance of culture: why mergers don't always last
May 12, 2018
The importance of culture: why mergers don't always last
The importance of culture: why mergers don't always last
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International
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International
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International
NZ
Customer experience
Opinion
The SME conundrum
May 11, 2018
The SME conundrum
The SME conundrum
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New Zealand
NZ
New Zealand
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INT
New Zealand
AUS
New Zealand
NZ
Behaviour change
Opinion
Through the looking glass: A cultural lens on behaviour change
April 28, 2018
Through the looking glass: A cultural lens on behaviour change
Through the looking glass: A cultural lens on behaviour change
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New Zealand
NZ
New Zealand
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New Zealand
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Culture
Opinion
The ethnoscape is where brands need to live
April 26, 2018
The ethnoscape is where brands need to live
The ethnoscape is where brands need to live
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Culture
Opinion
Converging cultural movements: sustainability and authenticity
April 5, 2017
Converging cultural movements: sustainability and authenticity
Converging cultural movements: sustainability and authenticity
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