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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon
Out of Reach: How the access economy is changing our relationship with the things we own
An exploration in to how the access economy is changing our relationship with the things we own.
Read now →
Featured
Coming soon
Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon
Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Read now →
Featured
Coming soon
Manifesto Volume 2: How humans think, feel and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon
Manifesto Volume 2: How humans think, feel and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Read now →
Featured
Coming soon
Connection: How people connect to brands
A major study exploring how people connect to brands
Coming soon
Connection: How people connect to brands
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Manifesto Volume 1: Knowing people at an individual, national and shared level
The first volume considers how to know people at an individual, national and cultural level.
Coming soon
Manifesto Volume 1: Knowing people at an individual, national and shared level
The first volume considers how to know people at an individual, national and cultural level.
Read now →
Featured
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Read now →
Featured
Coming soon
MindSets: Traditional demographics are less relevant than they once were
Traditional demographics are less relevant than they once were
Coming soon
MindSets: Traditional demographics are less relevant than they once were
Traditional demographics are less relevant than they once were
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Featured
Coming soon
Kiwi Codes: What does it mean to be a Kiwi today?
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes: What does it mean to be a Kiwi today?
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Featured
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
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AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
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Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
New Zealand
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Brand
Opinion
The art of telling one story well
January 11, 2023
The art of telling one story well
The art of telling one story well
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International
NZ
International
AU
International
INT
International
AUS
International
NZ
Customer experience
Opinion
Must-haves for human-centric CX
December 15, 2022
Must-haves for human-centric CX
Must-haves for human-centric CX
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Brand
Opinion
Australians or Kiwis: Who are more content?
December 10, 2022
Australians or Kiwis: Who are more content?
Australians or Kiwis: Who are more content?
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
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Trans Tasman
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Culture
Opinion
How brands are tapping into wellness culture
December 7, 2022
How brands are tapping into wellness culture
How brands are tapping into wellness culture
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand
Opinion
5 principles for creating popular and effective work
December 7, 2022
5 principles for creating popular and effective work
5 principles for creating popular and effective work
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Opinion
The upside of uncertainty
December 6, 2022
The upside of uncertainty
The upside of uncertainty
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Culture
Opinion
How fashion reflects the changing fabric of our world
December 5, 2022
How fashion reflects the changing fabric of our world
How fashion reflects the changing fabric of our world
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International
NZ
International
AU
International
INT
International
AUS
International
NZ
Behaviour change
Guide
Using social norms to create behaviour change
November 29, 2022
Guide
Using social norms to create behaviour change
Using social norms to create behaviour change
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