Insights

Featured

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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Read now →

Featured

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured

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ME WE ALL

Interactive demo into TRA's approach to culture.

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ME WE ALL

Interactive demo into TRA's approach to culture.

Read now →

Featured

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AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Read now →

Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Featured

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Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Featured

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

ME WE ALL

Interactive demo into TRA's approach to culture.

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Connection: How people connect to brands

A major study exploring how people connect to brands

Australia and New Zealand's Top 10 Favourite Ads June 2025

Australia and New Zealand's Top 10 Favourite Ads June 2025

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Overcoming the unknown: 6 behavioural insights to help manage uncertainty

Overcoming the unknown: 6 behavioural insights to help manage uncertainty

What's driving uncertainty for Kiwis?

What's driving uncertainty for Kiwis?

TRA MindSets: How do Australians see themselves?

TRA MindSets: How do Australians see themselves?

Behavioural science methodologies

Guide

Behavioural science methodologies

Researching human behaviour? Consider this first

Researching human behaviour? Consider this first

Kiwi Codes: Your questions answered

Kiwi Codes: Your questions answered

What is eye tracking

What is eye tracking

Using social proof to change behaviour

Guide

Using social proof to change behaviour