Colleen Ryan

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Colleen Ryan

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Watch on demand: Aussie Minds for Kiwi

Watch on demand

Watch on demand: Aussie Minds for Kiwi

The Trust Stack: What TRA’s new research reveals about building brand trust

The Trust Stack: What TRA’s new research reveals about building brand trust

Measuring brand trust: why the average describes no one and how TRA MindSets change that

Measuring brand trust: why the average describes no one and how TRA MindSets change that

What Cathy Freeman, Don Bradman and Ash Barty taught us about staying front-of-mind

What Cathy Freeman, Don Bradman and Ash Barty taught us about staying front-of-mind

Aussie Minds in action: From knowing your audience to knowing what will move them.

Aussie Minds in action: From knowing your audience to knowing what will move them.

What brands signal, what markets believe

What brands signal, what markets believe

Rituals: Owned by people, earned by brands – ZINE

Rituals: Owned by people, earned by brands – ZINE

Rituals: why they matter in a world that won’t slow down

Rituals: why they matter in a world that won’t slow down