Daniel van Vorsselen

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Daniel van Vorsselen

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

Connection: Human connection has changed, what does this mean for CX?

Connection: Human connection has changed, what does this mean for CX?

Tortured poets and other stories: A masterclass in building authentic audience connection

Tortured poets and other stories: A masterclass in building authentic audience connection

What sports success teaches us about brand experience

What sports success teaches us about brand experience

Moving overseas: how customer experience can help brands ease the migrant experience

Moving overseas: how customer experience can help brands ease the migrant experience

Correcting power dynamics in how organisations interact with customers

Correcting power dynamics in how organisations interact with customers