Daniel van Vorsselen

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Daniel van Vorsselen

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how

Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how

Play: Liberate audiences from the mundane

Play: Liberate audiences from the mundane

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

Connection: Human connection has changed, what does this mean for CX?

Connection: Human connection has changed, what does this mean for CX?

Tortured poets and other stories: A masterclass in building authentic audience connection

Tortured poets and other stories: A masterclass in building authentic audience connection

What sports success teaches us about brand experience

What sports success teaches us about brand experience