Insights

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Australia and New Zealand's Top 10 Favourite Ads June 2025

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Featured

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MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

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Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Read now →

Featured

Coming soon

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Australia and New Zealand's Top 10 Favourite Ads June 2025

Australia and New Zealand's Top 10 Favourite Ads June 2025

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Connection: How people connect to brands

A major study exploring how people connect to brands

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

How to get attention: The five attention principles marketers should use to cut-through the noise

How to get attention: The five attention principles marketers should use to cut-through the noise

AI: The search for uncommon truth

Zine

AI: The search for uncommon truth

Easier than ever, riskier than it seems: the trap of personalisation

Easier than ever, riskier than it seems: the trap of personalisation

We don’t own, we opt in

We don’t own, we opt in

On brand: The move to Trade Me Property

On brand: The move to Trade Me Property

Australians are no longer chasing status, they’re just chasing stability

Australians are no longer chasing status, they’re just chasing stability

Progress is personal: How brands can play their part in an uncertain environment

Progress is personal: How brands can play their part in an uncertain environment

Why progress today isn’t political, it’s personal

Why progress today isn’t political, it’s personal