Insights

Featured

Coming soon

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

Coming soon

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

Read now →

Featured

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Read now →

Featured

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Read now →

Featured

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now →

Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Featured

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

Coming soon

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

Coming soon

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

Read now →

Featured

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Read now →

Featured

Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

Read now →

Featured

Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Connection: How people connect to brands

A major study exploring how people connect to brands

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series continues – looking at the relationship between insights and innovation

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

ME WE ALL

Interactive demo into TRA's approach to culture.

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Why do some brands feel impossible to ignore?

Why do some brands feel impossible to ignore?

Frictionless or meaningful? Habits vs. Rituals

Frictionless or meaningful? Habits vs. Rituals

The human experience of measuring brand

The human experience of measuring brand

Rituals: Owned by people, earned by brands – ZINE

Rituals: Owned by people, earned by brands – ZINE

What the World Cup can teach brands about rituals in sport

What the World Cup can teach brands about rituals in sport

What role should brands play in people’s rituals?

What role should brands play in people’s rituals?

Why emotionally charged customer journeys need a different kind of CX

Why emotionally charged customer journeys need a different kind of CX

How rituals drive successful innovation

How rituals drive successful innovation