Daniel van Vorsselen

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Daniel van Vorsselen

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

No keys, 'no problem'?: Creating a sense of security without ownership

No keys, 'no problem'?: Creating a sense of security without ownership

The value of the struggle: Why challenge and imperfection make us human

The value of the struggle: Why challenge and imperfection make us human

The Control Paradox: When automation becomes loss of control, what does this mean for how we feel human?

The Control Paradox: When automation becomes loss of control, what does this mean for how we feel human?

Future: Friction, discovery and the human touch

Future: Friction, discovery and the human touch

Who gave this bot a lab coat? The risk of AI eroding brand trust

Who gave this bot a lab coat? The risk of AI eroding brand trust

The Uncommon Series: Are you measuring the whole experience?

Free Resource

The Uncommon Series: Are you measuring the whole experience?

The Uncommon Series: How brand and CX intertwine

Free Resource

The Uncommon Series: How brand and CX intertwine

Want to build trust with AI? Make customers feel in control

Want to build trust with AI? Make customers feel in control