Menu
Close
Home
About us
Why TRA?
Venture studio
Insights
TRA News
Events
Careers & Culture
Brand Tracking
Contact
Subscribe
Linkedin
← Return to Insights
Published
March 22, 2023
Tagged with
→
Brand & creative
→
Customer experience
→
Behaviour change
→
Cultural insight
→
Innovation
Register interest
Kiwi Codes Webinar
Published
Mar 22, 2023
Contributed by
No items found.
Tagged with
→
Behaviour change
→
Brand & creative
→
Customer experience
→
Cultural insight
→
Innovation
Summary
→
Read summary
→
Read summary
→
Read summary
→
Read summary
→
Read summary

Watch TRA's latest research on the Kiwi Codes with TRA's Carl Sarney and Colleen Ryan.

The Kiwi Codes are evolving.

Every year, we revisit them to ensure that we're truly understanding New Zealand's cultural DNA. While culture and society shift around us, the codes remain a constant – what it means to be a Kiwi doesn't change, but how we embody being Kiwi does.

In this webinar, TRA's Colleen Ryan shares the latest research on Kiwi Codes, how they have evolved, and what this means for brands and marketers.

Return to top   ↑
Register your interest and receive more info
Published
March 22, 2023
Contributed by
No items found.
Tagged with
→
Behaviour change
→
Brand & creative
→
Customer experience
→
Cultural insight
→
Innovation
Summary

Watch TRA's latest research on the Kiwi Codes with TRA's Carl Sarney and Colleen Ryan.

ABOUT THE AUTHORs
No items found.
More on CULTURAL INSIGHT
Culture
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Let's be real about Christmas
December 3, 2024
Culture
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Girl culture doesn't have an age
October 15, 2024
Culture
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Don't chase trends – go long
October 15, 2024
Culture
Article
Australia
INT
Australia
AUS
Australia
AUS
Australia
NZ
Australia
NZ
How brands are responding to changes in drinking behaviour
June 24, 2024
More on BRAND & CREATIVE
Brand
Article
International
INT
International
AUS
International
AUS
International
NZ
International
NZ
From clubs to communities to fandoms – a full circle brand strategy?
December 9, 2024
Brand
Resource
New Zealand
INT
New Zealand
AUS
New Zealand
AUS
New Zealand
NZ
New Zealand
NZ
Kiwi Codes 2025
November 27, 2024
Brand
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
In response to anti-ageing: A new trend impacting health and wellness marketing
October 20, 2024
Brand
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Brand metaphors are powerful, marketers need to treat them as such
October 15, 2024
More on CUSTOMER EXPERIENCE
Customer experience
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Podcast: Liberate audiences from the mundane
October 16, 2024
Customer experience
Article
Australia
INT
Australia
AUS
Australia
AUS
Australia
NZ
Australia
NZ
Bridgerton and binge culture: Why brands should make us wait
August 6, 2024
Customer experience
Article
Australia
INT
Australia
AUS
Australia
AUS
Australia
NZ
Australia
NZ
The AI connection gap – is human empathy essential?
July 4, 2024
Customer experience
Audio
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Podcast: Human connection has changed, what does this mean for CX?
June 4, 2024
More on BEHAVIOUR CHANGE
Behaviour change
Article
New Zealand
INT
New Zealand
AUS
New Zealand
AUS
New Zealand
NZ
New Zealand
NZ
Rethinking the moments that matter
December 4, 2024
Behaviour change
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Unboring: The case for playful behaviour change
November 7, 2024
Behaviour change
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Podcast: Engaging the disengaged, tackling the taboo
October 7, 2024
Behaviour change
Article
New Zealand
INT
New Zealand
AUS
New Zealand
AUS
New Zealand
NZ
New Zealand
NZ
Hooked from the start: A guide to starting new habits
August 13, 2024
More on Innovation
Innovation
Article
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
NZ
Podcast: Too soon to be joyful?
September 26, 2024
Innovation
Article
International
INT
International
AUS
International
AUS
International
NZ
International
NZ
95% of innovations fail. Behavioural science can help.
April 26, 2024
Innovation
Article
New Zealand
INT
New Zealand
AUS
New Zealand
AUS
New Zealand
NZ
New Zealand
NZ
This innovation model is 60 years old. Time for an update?
March 26, 2024
Innovation
Article
New Zealand
INT
New Zealand
AUS
New Zealand
AUS
New Zealand
NZ
New Zealand
NZ
Finding the next big thing for Steinlager
February 25, 2024
HomeAbout UsWhy TRA?Venture StudioInsightsTRA News
EventsBrand Tracking and StrategyCareers & CultureContactSubscribePrivacy Policy
New Zealand

Level 4, Quay Building,

106-108 Quay Street,

Britomart, Auckland 1010

+64 9 377 8129Email us here
Melbourne

The Commons,
54 Wellington St,
Collingwood VIC 3066

+61 406 482 715Email us here
Sydney

The Commons,
285A Crown St,
Surry Hills NSW 2010

+61 405 604 226Email us here
© TRA 2024
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.