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'ME WE ALL' – TRA’s next Ownership cultural insight report. Understand how ownership is changing and what people value now. Read 'Out of reach' and register your interest.
'ME WE ALL' – TRA’s next Ownership cultural insight report. Understand how ownership is changing and what people value now. Read 'Out of reach' and register your interest.
‘ME WE ALL’ is the next instalment in TRA’s Ownership work – a cultural insight report showing how people, communities and systems are redefining what it means to own, access and value things in 2025.
Where ‘Out of reach’ revealed the shift from possession to access, ‘ME WE ALL’ goes deeper. It's a sharper focus on the forces shaping ownership today, a deep dive into the cultural signals reshaping how people think, feel and behave. It’s a chance to see how TRA reads culture in real time – our frameworks, our interpretation, and the way we turn signals into meaningful direction.
If ‘Out of reach’ showed the shift, ‘ME WE ALL’ explains why it’s happening and what it means for organisations right now. It surfaces the patterns people are responding to, what they’re looking for instead of traditional ownership, and how brands can respond with clarity rather than guesswork.
You can read ‘Out of reach’ here.
If you want peek behind the curtain at the next chapter, register below for ME WE ALL.
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