A tech-led program offering continuous tracking, self-serve dashboard and generative AI assistant Arti – all designed to scale with your brand.
A full-service partnership combining bespoke program design, always-on dashboard with AI assistant Arti and strategic consultancy.
Our team can help.
Whether you're interested in continuous tracking, or you would prefer to take a point-in-time approach, we design programs to fit your brand context.
If you aren’t sure what is right for your brand and team, it's always easier – and more enjoyable – to start with a conversation.
Marketing and insights leaders at large, often multinational organisations across Australia and New Zealand – brands where tracking data informs significant investment decisions.
Brand Edge is TRA's proprietary emotional brand equity framework. It measures the persuasive power a brand holds in people's minds relative to competitors, structured around three pillars: Fit, Energy and Purpose.
The dashboard is always-on, interactive and configured to your business priorities: core tracking measures, competitor performance and custom metrics. Arti is included..
Yes. TRA's consultancy layer turns tracking data into direction – reading Brand Edge, funnel metrics, mental availability and human expertise together, so the output is a decision, not just a number.
Brand tracking is the business case for every other marketing investment – showing not just how you're performing against competitors, but what's actually driving it, and what to do next.
TRA brand tracking programs start from $29,000 per year, scoped individually around your markets, modules and consultancy needs.
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