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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Cultural insight
Article
Podcast: Brands want to connect with people. But do they know how?
May 21, 2024
Podcast: Brands want to connect with people. But do they know how?
Podcast: Brands want to connect with people. But do they know how?
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand & creative
Article
The secret to surprisingly relevant brand collisions
May 21, 2024
The secret to surprisingly relevant brand collisions
The secret to surprisingly relevant brand collisions
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Cultural insight
Resource
Research reveals NZ brands aren’t connecting with migrants
May 14, 2024
Research report
Research reveals NZ brands aren’t connecting with migrants
Research reveals NZ brands aren’t connecting with migrants
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand & creative
Article
New Zealand's top 5 ads April 2024
May 14, 2024
New Zealand's top 5 ads April 2024
New Zealand's top 5 ads April 2024
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Brand & creative
Article
Australia’s top 5 ads April 2024
May 8, 2024
Australia’s top 5 ads April 2024
Australia’s top 5 ads April 2024
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Customer experience
Article
What sports success teaches us about brand experience
March 22, 2024
What sports success teaches us about brand experience
What sports success teaches us about brand experience
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Customer experience
Article
Moving overseas: how customer experience can help brands ease the migrant experience
February 29, 2024
Moving overseas: how customer experience can help brands ease the migrant experience
Moving overseas: how customer experience can help brands ease the migrant experience
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International
NZ
International
AU
International
INT
International
AUS
International
NZ
Brand & creative
Article
How brands are faking broadcast media to signal popularity
February 28, 2024
How brands are faking broadcast media to signal popularity
How brands are faking broadcast media to signal popularity
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