Insights

Featured

Coming soon

Australia and New Zealand's Top 10 Favourite Ads June 2025

Coming soon

Australia and New Zealand's Top 10 Favourite Ads June 2025

Read now →

Featured

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Read now →

Featured

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now →

Featured

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now →

Featured

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now →

Featured

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

Read now →

Featured

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Read now →

Featured

Coming soon

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Read now →

Featured

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now →

Featured

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Australia and New Zealand's Top 10 Favourite Ads June 2025

Australia and New Zealand's Top 10 Favourite Ads June 2025

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Connection: How people connect to brands

A major study exploring how people connect to brands

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

Out of Reach: How the access economy is changing our relationship with the things we own

An exploration in to how the access economy is changing our relationship with the things we own.

Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

In response to anti-ageing: A new trend impacting health and wellness marketing

In response to anti-ageing: A new trend impacting health and wellness marketing

Play: Liberate audiences from the mundane

Play: Liberate audiences from the mundane

Don't chase trends – go long

Don't chase trends – go long

Girl culture doesn't have an age

Girl culture doesn't have an age

Brand metaphors are powerful, marketers need to treat them as such

Brand metaphors are powerful, marketers need to treat them as such

Play: Engaging the disengaged, tackling the taboo

Play: Engaging the disengaged, tackling the taboo

Play: Too soon to be joyful?

Play: Too soon to be joyful?

Watch on demand: A better approach to knowing people

WEBINAR

Watch on demand: A better approach to knowing people