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Published
November 1, 2023
Tagged with
Brand & creative
Customer experience
Behaviour change
Cultural insight
Innovation
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Download Manifesto Vol 1

The TRA Manifesto lays out how we think about people.

It's thinking which informs what we do and how we do it in partnership with our clients. For marketers, the book challenges traditional ways of doing and sets out to inspire better through the art of knowing people.   
 
Written by Colleen Ryan – renowned industry thought leader and TRA partner – the Manifesto considers how to know people at an individual, national and cultural level.  

To access a full copy of the book, complete the form below.

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Published
November 1, 2023
Contributed by
Tagged with
Behaviour change
Brand & creative
Customer experience
Cultural insight
Innovation
Summary
Colleen Ryan
Partner at TRA
Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.
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